It might be difficult to convince those who are not familiar with SEO about keyword research and get their support.
Stakeholders frequently struggle to understand the importance of SEO, and SEOs also have difficulty properly communicating SEO’s contributions and advantages.
Thankfully, there are ways for SEOs to close this gap by using their keyword research more cleverly and efficiently.
In order to successfully communicate keyword research results to stakeholders outside the search business, this paper examines a graphic technique.