Ad Net Zero mandated in June that within a year, all of its industry partners adopt net zero carbon commitments based on science. The organization’s latest assessment highlights how far its partners and the industry as a whole still have to go, based on data gathered through September.
Even while we pause to acknowledge the progress made, it is insufficient. In a foreword to the paper, Ad Net Zero Chair Sebastian Munden commented, “Not even close.” “I implore you to consider where your company stands in relation to these data and consider the potential influence you have to alter our workflow and the quality of the work we produce.”