More than ever, human interactions are important in a society dominated by AI.
Video is a perfect medium for establishing those kinds of connections since it can emote and tell tales to viewers. Based on new B2B data from CMI, this is a major reason why marketers utilise it so often.
But CMI’s latest research into video and visual storytelling tells a more nuanced story. According to 67% of marketers, video has grown in significance for the company in the past year. However, just 7% of users claim to be making the most of it.