Individual branding is popular! Everyone aspires to develop their social media following and personal brand. However, the majority approach it incorrectly, becoming engrossed in fleeting moments of affirmation and vanity metrics that don’t result in long-term success.
This is why pursuing branding alone for its own sake may not work as planned.
- Gaining followers is not the primary objective
One typical error is to believe that gaining more likes or follows is the ultimate goal. However, fans and followers are not the same. It’s not a guarantee that someone values what you have to give just because they clicked “follow.”