You may still enjoy the pleasure of the digital world in a world without cookies; you just need to adjust how you knead your dough in the beginning.
All we’re trying to imply is that, in a world without cookies, you should be relying less on third-party data to target and retarget your advertising campaigns. First-party data, relevant advertising, and alternative IDs that protect your customer data are what we should be embracing.
Even if digital marketers have already crossed the line into a world without cookies, let’s take a look at the types of doughs and kneads that are still in store. The next planet will still be more delightful, so don’t worry. Proceed to read.